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Landing Page Audit

Analyze landing pages for conversion optimization, SEO, messaging, and UX, then produce an actionable audit report.

When to Use

  • -You want to improve a landing page's conversion rate
  • -You need an SEO audit of your pages
  • -You want to compare your page against competitors
  • -You're redesigning a page and need a baseline audit

Inputs

Page URL to audit. Target audience description. Optional competitor URLs.

Outputs

Structured audit report with scores, recommendations, and competitor comparison.

Tools Required

PlaywrightOpenAIWeb fetch

Skill Safety

Every 4M Labs skill is designed to be readable, auditable, and easy to modify before use. Treat skills like code: review them before running, check tool permissions, and keep secrets out of prompts.

SKILL.md

---
name: landing-page-audit
description: Gives an agent the ability to analyze landing pages for conversion optimization, SEO, messaging, and UX, then produce an actionable audit report.
inputs:
  - url: The landing page URL to audit
  - target_audience: Who the page is trying to convert
  - competitor_urls: Optional competitor pages for comparison
outputs:
  - audit_report: Structured analysis with scores and recommendations
  - seo_checklist: Technical SEO issues found
  - conversion_fixes: Specific CRO recommendations
  - competitor_comparison: How the page compares to competitors
tools:
  - playwright: Page capture and interaction analysis
  - openai: Content and messaging analysis
  - web_fetch: Page source and metadata extraction
safety:
  - Audit reports are recommendations, not guarantees
  - A/B test all suggested changes before full rollout
  - Respect page access restrictions
---

# Landing Page Audit Skill

Analyze landing pages for conversion optimization, SEO, messaging, and UX, then produce an actionable audit report.

## When to Use

- You want to improve a landing page's conversion rate
- You need an SEO audit of your pages
- You want to compare your page against competitors
- You're redesigning a page and need a baseline audit

## How It Works

1. **Capture**: Take screenshot and extract page HTML/CSS via Playwright
2. **Analyze**: Use AI to evaluate: hero messaging, CTA clarity, value proposition, social proof, trust signals, page speed hints
3. **SEO Check**: Check title, meta description, headings structure, alt text, canonical URL, OpenGraph tags
4. **Score**: Rate each category (1-10) with rationale
5. **Recommend**: List specific, actionable improvements ranked by impact
6. **Compare**: If competitor URLs provided, benchmark against them

## Example Prompt

"Audit this landing page: https://example.com. Target audience is SaaS founders. Check messaging clarity, SEO, CTA effectiveness, and compare against 2 competitor pages. Give me a numbered list of fixes ranked by impact."

## Related

- Recipe: /recipes/playwright-browser-agent
Download SKILL.md

Related Recipes

Playwright Browser Agent

Want landing page audit running in your business?

4M Labs can deploy landing page audit as a production workflow:

  • Connected to your tools and data sources
  • Secured for your team with proper access controls
  • Deployed with monitoring and error handling
  • Documented for handoff and future maintenance
Book an Implementation Sprint