---
name: landing-page-audit
description: Gives an agent the ability to analyze landing pages for conversion optimization, SEO, messaging, and UX, then produce an actionable audit report.
inputs:
  - url: The landing page URL to audit
  - target_audience: Who the page is trying to convert
  - competitor_urls: Optional competitor pages for comparison
outputs:
  - audit_report: Structured analysis with scores and recommendations
  - seo_checklist: Technical SEO issues found
  - conversion_fixes: Specific CRO recommendations
  - competitor_comparison: How the page compares to competitors
tools:
  - playwright: Page capture and interaction analysis
  - openai: Content and messaging analysis
  - web_fetch: Page source and metadata extraction
safety:
  - Audit reports are recommendations, not guarantees
  - A/B test all suggested changes before full rollout
  - Respect page access restrictions
---

# Landing Page Audit Skill

Analyze landing pages for conversion optimization, SEO, messaging, and UX, then produce an actionable audit report.

## When to Use

- You want to improve a landing page's conversion rate
- You need an SEO audit of your pages
- You want to compare your page against competitors
- You're redesigning a page and need a baseline audit

## How It Works

1. **Capture**: Take screenshot and extract page HTML/CSS via Playwright
2. **Analyze**: Use AI to evaluate: hero messaging, CTA clarity, value proposition, social proof, trust signals, page speed hints
3. **SEO Check**: Check title, meta description, headings structure, alt text, canonical URL, OpenGraph tags
4. **Score**: Rate each category (1-10) with rationale
5. **Recommend**: List specific, actionable improvements ranked by impact
6. **Compare**: If competitor URLs provided, benchmark against them

## Example Prompt

"Audit this landing page: https://example.com. Target audience is SaaS founders. Check messaging clarity, SEO, CTA effectiveness, and compare against 2 competitor pages. Give me a numbered list of fixes ranked by impact."

## Related

- Recipe: /recipes/playwright-browser-agent