Cold Email Sequence

---
name: cold-email-sequence
description: Gives an agent the ability to research prospects, write personalized cold emails, schedule follow-ups, and track response rates.
inputs:
  - prospect_list: List of prospects with name, company, role, email
  - value_proposition: What you're offering
  - sequence_settings: Number of emails, timing, follow-up rules
outputs:
  - email_sequence: Generated emails for each prospect
  - tracking_dashboard: Opens, replies, and click tracking
  - a_b_test_results: Subject line and body performance data
tools:
  - openai: Email personalization and copywriting
  - resend_api: Email delivery and tracking
  - postgresql: Campaign and response storage
safety:
  - Always include unsubscribe link (CAN-SPAM compliance)
  - Max 3 follow-ups per prospect
  - Review AI-generated emails for accuracy
  - Do not send to purchased email lists
  - Include physical mailing address in footer
---

# Cold Email Sequence Skill

Research prospects, write personalized cold emails, schedule follow-ups, and track response rates.

## When to Use

- You need a B2B outbound email campaign
- You want AI-personalized cold emails at scale
- You need automated follow-up sequences
- You want to A/B test subject lines and messaging

## How It Works

1. **Research**: For each prospect, look up their role, company news, and pain points
2. **Generate**: Write personalized first email (subject + body + CTA)
3. **Send**: Dispatch with open/click tracking
4. **Follow Up**: Sequence of 2-3 follow-ups at configurable intervals
5. **Track**: Dashboard showing opens, replies, clicks, unsubscribes
6. **Optimize**: A/B test subject lines and track which performs better

## Sequence Template

- Email 1 (Day 0): Personalized value-first outreach
- Email 2 (Day 4): Different angle, case study or social proof
- Email 3 (Day 9): Breakup email or last attempt
- Move to cold after 3 no-reply follow-ups

## Example Prompt

"Write a 3-email cold outreach sequence for 50 SaaS founders. Our product is an AI sales agent. Personalize each email with their company info. Track opens and replies. A/B test two subject lines."

## Related

- Recipe: /recipes/lead-scraper-to-crm
- Skill: /skills/whatsapp-sales-outreach