---
name: sponsor-outreach
description: Gives an agent the ability to research potential sponsors, draft personalized outreach, track responses, and manage a sponsorship pipeline.
inputs:
  - target_companies: List of companies or industries to target
  - audience_info: Description of your audience/demographics
  - sponsorship_types: Available sponsorship options
outputs:
  - outreach_list: Researched prospects with contact info
  - email_drafts: Personalized outreach emails
  - pipeline_status: Tracking of all outreach stages
tools:
  - openai: Personalization and email generation
  - resend_api: Email delivery and tracking
  - playwright: Website research and contact discovery
  - postgresql: Pipeline and communication storage
safety:
  - Personalize at least 3 sentences per email
  - Do not send more than 50 outreach emails per day per domain
  - Include unsubscribe link in every email
  - Review AI-generated emails before sending
---

# Sponsor Outreach Skill

Research potential sponsors, draft personalized outreach, track responses, and manage a sponsorship pipeline.

## When to Use

- You run a newsletter, podcast, or event seeking sponsors
- You want AI-personalized sponsorship proposals
- You need to track a complex outreach pipeline
- You want automated follow-ups without being spammy

## How It Works

1. **Research**: Find companies that sponsor similar publications
2. **Discover**: Locate the right contact (marketing/sponsorships)
3. **Personalize**: Generate email referencing their specific work
4. **Send**: Dispatch with open and reply tracking
5. **Follow Up**: Auto-follow-up after 5 days if no reply
6. **Pipeline**: Track through prospected -> contacted -> replied -> negotiating -> closed -> lost

## Example Prompt

"Research 20 companies that sponsor AI newsletters. For each, find the sponsorship contact, draft a personalized email referencing their recent product launch, send it, and set up follow-up tracking."

## Related

- Recipe: /recipes/sponsor-outreach